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Household and Small Business Survey Results The Connecting Cumberland Broadband Survey was mailed out in early April to approximately 3,500 residences and businesses in the target communities. Residents and business owners were asked to complete the survey and return to CREDA by April 16th. Several options were provided for return of the surveys: regular mail, fax, community drop-off locations, or complete and submit the survey online. Overall response rate: 9.4% Number of surveys completed & submitted: 328 This positive response rate was much higher than general surveys indicating a strong interest in the Connecting Cumberland broadband project. Residential Internet Usage Characteristics
Home-Based Business Internet Usage Characteristics
Small Businesses/Institutions Highlights:
Commitment to Purchase High Speed Internet Service The survey asked the following question: Based on the current residential broadband prices customers in Amherst and Halifax are paying, I would purchase broadband services for my household. Regular monthly service fee: $39.95 - $ 44.95 (new customers usually receive discount for first 3 - 6 months). Installation cost (one-time fee): $0 - $99 (discounted rates are often offered to new customers or self-installation kits, etc.). All rates listed above are before applicable taxes. Please note: this is not a legally binding contract, merely an expression of interest. Based on this question, 96% of respondents (less than 2% did not answer this question) indicated they would be willing to pay the setup and monthly fee structure for broadband Internet service. The survey also asked for a length of commitment to purchase a broadband service at the fee structure shown. · 34% indicated they would commit to at least 1-2 years
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55% indicated they would commit for 3 years
For more information about the Connecting Cumberland project, please contact:
Paul Hopper
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